Your cart is empty.
We Specialise in Specialists
ABC of Behaviour Change Theories
Great book quote
21 Jun 2017
Great book! As I deliver driver behaviour courses on behalf of NDORS it enable me to be more effective trainer.
A very good guide to 83 theories
16 Apr 2019
A very good guide to 83 theories that have or may be used to guide behavior change efforts. In part, the book shows how unscientific behavior change efforts and thinking presently is. The book argues that attempts to change behavior should draw on theories of behavior and behavior change, but then points out that interventions informed by theory have not necessarily been found to be more effective than those that have not. In part, this seems to be that many of the theories being used have not been validated. and that there is little guidance on how to choose an appropriate theory for a particular purpose. We are at a pre-scientific stage of behavior change. Suggestions for how to do a better job in the future are provided.
Write a review
Are you sure?